Imagine, the amount of emails our clients or agency partners may get in one day? I remember when I met a client of mine, and within eight minutes of meeting her, she mentioned that she had received 45 emails. Come to think about it, that is one email every eleven seconds!
We all know everyone is strapped for time, and many don't have the patience to read through a novel of an email or boring blah, blah emails. So you have to make your email stand out and get to the point, FAST.
How can you get your email noticed and read?
Don't write a dissertation. Write quick emails that are written with the reader in mind. No one cares if you scored a 1600 on your SATs (kudos if you did, by the way). Instead write like you are writing to a 5th grader. Yep, a 5th grader!
People are simple creatures that want things quick and easy. They want to read things that are in lament terms. So use everyday words that everyone can understand.
Create a twitter like writing, where less is more, and the focus is on value. When you are writing your email tell yourself that you only have a limited amount of characters to utilize. This way, you force yourself to get to the point with less words.
Make it Visually Attractive
No one likes to read long and boring emails. Use visuals to help you carry out your message. Do you remember how Kim Kardashian broke the Internet? Yep, a photo. So include a photo or utilize a simple yet visually appealing template for your emails. You may not break the internet with your visuals, but it will definitely help the recipient. Microsoft has a few templates for newsletters-use those (click on image below for some options).
If you don't want to use a template. That is quite ok, too. Instead highlight in bold the important points so that your time strapped clients can read everything quickly, and be able to act quickly on them.
Also structure your email like an outline so that way its easier to follow and read.
Have your own voice (i.e. use Humor, people! Don't be boring. What do you have to lose?)
First and foremost, be mindful of who you are writing to. Your contact should dictate how your tone should be. If you don't know him/her, then the best next thing is to go to LinkedIn and see who he is and how his profile is structured. You can tell a lot about a person based on what they share, their picture, and what they write on their profile.
Once you determine this, then infuse your personality into your writing. People do business with the people that they like, and you have to portray your amazing personality. Many a times, your email is your first impression. Make a good and lasting one.